About Us
UNLOCKING THE GAMING POTENTIAL.
We use the power of video games to improve both real and virtual life.
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Who We Are
Who We Are
IMPACT AT A GLANCE.
Gamers, researchers, and scientists dedicated to unlocking the real-world benefits of gaming through data, AI, and scientific insight.
370+ Studies
Built on validated findings from neuroscience and psychology research to ensure effectiveness.
370+ Studies
Built on validated findings from neuroscience and psychology research to ensure effectiveness.
370+ Studies
Built on validated findings from neuroscience and psychology research to ensure effectiveness.
18000+ Hours
Dedicated hours invested in crafting the comprehensive Altered Brilliance experience.
18000+ Hours
Dedicated hours invested in crafting the comprehensive Altered Brilliance experience.
18000+ Hours
Dedicated hours invested in crafting the comprehensive Altered Brilliance experience.
8-Point Analysis
Measuring gamer potential across 8 core 24 granular with our proprietary TGIX™ algorithm.
8-Point Analysis
Measuring gamer potential across 8 core 24 granular with our proprietary TGIX™ algorithm.
8-Point Analysis
Measuring gamer potential across 8 core 24 granular with our proprietary TGIX™ algorithm.
Our Values
Our Values
Our Values
VALUES BEHIND KRI ZEK
Our values guide our actions to achieve the best outcome for gamers worldwide.
Advancing Gamer Potential
We leverage deep research and advanced technology, like the AI in Altered Brilliance, to create smarter solutions that unlock the inherent skills developed through gaming.
Advancing Gamer Potential
We leverage deep research and advanced technology, like the AI in Altered Brilliance, to create smarter solutions that unlock the inherent skills developed through gaming.
Advancing Gamer Potential
We leverage deep research and advanced technology, like the AI in Altered Brilliance, to create smarter solutions that unlock the inherent skills developed through gaming.
Built on Science & Transparency
We prioritize trust by basing our insights, derived from "The Power of Gaming" philosophy, on validated research and being transparent about how our systems work.
Built on Science & Transparency
We prioritize trust by basing our insights, derived from "The Power of Gaming" philosophy, on validated research and being transparent about how our systems work.
Built on Science & Transparency
We prioritize trust by basing our insights, derived from "The Power of Gaming" philosophy, on validated research and being transparent about how our systems work.
Empowering Real-World Growth
We use AI-driven tools like Altered Brilliance to help players understand their strengths and translate virtual skills into tangible life enhancements.
Empowering Real-World Growth
We use AI-driven tools like Altered Brilliance to help players understand their strengths and translate virtual skills into tangible life enhancements.
Empowering Real-World Growth
We use AI-driven tools like Altered Brilliance to help players understand their strengths and translate virtual skills into tangible life enhancements.
Putting Gamers First
Your journey is our priority. We build experiences, guided by "The Power of Gaming," that respect your passion and truly empower you to evolve beyond the game.
Putting Gamers First
Your journey is our priority. We build experiences, guided by "The Power of Gaming," that respect your passion and truly empower you to evolve beyond the game.
Putting Gamers First
Your journey is our priority. We build experiences, guided by "The Power of Gaming," that respect your passion and truly empower you to evolve beyond the game.
Why us
Why us
Why us
EDGE DEFINING EXCELLENCE.
We leverage insights from your gameplay to create a personalized strategy for real-world growth.
Conventional Games
Primarily entertainment-focused, variable long-term benefits.
Primarily entertainment-focused, variable long-term benefits.
Primarily entertainment-focused, variable long-term benefits.
Skills developed are often implicit and unmeasured.
Skills developed are often implicit and unmeasured.
Skills developed are often implicit and unmeasured.
Provides passive entertainment if not dedicated to active learning.
Provides passive entertainment if not dedicated to active learning.
Provides passive entertainment if not dedicated to active learning.
Rarely connects in-game actions to real-world application.
Rarely connects in-game actions to real-world application.
Rarely connects in-game actions to real-world application.
Lacks structured tools for reflection and skill transfer.
Lacks structured tools for reflection and skill transfer.
Lacks structured tools for reflection and skill transfer.
Altered Brilliance Experience
Enhances mental wellness, cognitive development, and emotional regulation through targeted insights.
Enhances mental wellness, cognitive development, and emotional regulation through targeted insights.
Enhances mental wellness, cognitive development, and emotional regulation through targeted insights.
Utilizes the TGIX™ algorithm to adapt insights to your unique profile.
Utilizes the TGIX™ algorithm to adapt insights to your unique profile.
Utilizes the TGIX™ algorithm to adapt insights to your unique profile.
Delivers measurable progress in focus, resilience, and strategic thinking over time.
Delivers measurable progress in focus, resilience, and strategic thinking over time.
Delivers measurable progress in focus, resilience, and strategic thinking over time.
Built with insight—provides tools and Alterations to translate virtual skills into real-world strengths.
Built with insight—provides tools and Alterations to translate virtual skills into real-world strengths.
Built with insight—provides tools and Alterations to translate virtual skills into real-world strengths.
Structured Companion Mode turns gameplay into active learning and self-discovery.
Structured Companion Mode turns gameplay into active learning and self-discovery.
Structured Companion Mode turns gameplay into active learning and self-discovery.
Playing + Reflection helps users feel better, think clearer, and perform stronger.
Playing + Reflection helps users feel better, think clearer, and perform stronger.
Playing + Reflection helps users feel better, think clearer, and perform stronger.
Out Team
Out Team
Out Team
THE MINDS BEHIND KRI ZEK
Merging gaming philosophy,AI, scientific research, and cutting-edge technology to unlock human potential.
THE POWER OF GAMING.
Become a member Today and Game On!





