US Gaming Industry Trends Market Report 2025-2030

The video game industry enters 2026 at peak cultural power, with a global audience projected at 3.6 billion and sales set to reach $188.8 billion. The Game Awards drew larger US viewership than the Super Bowl in 2025, highlighting gaming’s shift from fringe pastime to mainstream media juggernaut. Industry dynamics in 2025 were defined by the release of the Nintendo Switch 2, which drove a 5.5% rebound in console sales and helped halt declines across the hardware category. Simultaneously, the market faces a tightening hardware cycle, as surging AI datacenter demands threatens to inflate component costs and cause supply shortages.

Source Insight: This report was curated based on original coverage from store.mintel.com.

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